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web

A website’s importance in a business’ marketing program is measured in its effective use as an advertising tool. It needs to be correctly coordinated with all of a business’ marketing materials to form a laser focused program. A website’s most effective use is as an easily updateable marketing support tool for your advertising and other marketing strategies. Contact us to find out how.

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If this is your first website we can create a temporary page for approx. $400 which is applicable to the cost of the final site. Our minimum cost for a full website is $1,200. An average site is in the $1,700 range. Request our price list.

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Our first meeting by phone or in person consists of a needs assessment. In this meeting we will go over your goals and purposes of the website. Once established, we will submit a site architecture for the project that maps out the pages and their links. Then we begin to create the background and navigation artwork for the site. When the artwork and architecture is approved we will insert the artwork and your content into the html framework and post the site to your hosted area. If you don’t have any content for your website, see our copywriting section.

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We can assist you in researching an available and marketable domain name. If you choose to research one on your own, we suggest using “Whois Source”: www.whois.sc.

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Website hosting is simply a publicly accessible area on the internet where your website files reside. From here they can be viewed as web pages by your customers. Your domained email can also be kept at your hosting provider. These areas are normally leased for a monthly or yearly fee. We operate a commercial web server housed in a secure facility. You can choose us or any of a variety of other hosts. Contact us for suggestions.

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A website can be ranked higher in the search engines both passively and actively:
The passive method involves editing the html code of the page in such a way to give the search engines and their “searchers” and accurate picture of the goods and services your company provides. A correctly coded page will bring it higher in the SE results. The passive method can take from 6 to 8 weeks to yield results. Contact us; we can help.
We do not and will not employ any code that may “trick or fool” a search engine into increasing your exposure. These methods, if discovered, can often result in blocking your site from searches.
The active method requires that you purchase certain “keywords” that pertain to your business and that searchers will likely use to find you. When the user enters those words, your ad is brought up and ranked depending on your budget. You are charged for those words only when the searcher clicks on the ad. The active method can yield results almost immediately. Contact us; we can help you to setup up your own Adwords account.

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We provide technical and marketing copy services. If you need to know what to say, we can help.

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